Sunners® • Brand Identity

The democratization of solar energy for everyday people in Spain.

Sunners started from a simple observation: although Spain has some of the strongest sunlight in Europe, most people still struggle to access, understand, and benefit from solar energy. Systems are complex, offers are fragmented, and clean energy often feels out of reach. Sunners set out to change this by making solar simple, transparent, and genuinely consumer first.

The project scope focused partially on brand strategy with an emphasis on verbal expression, and fully on the development of the Brand Visual Identity, leaving implementation to the client. I helped by building the visual identity and its initial applications across key digital and physical customer touchpoints. The result is an optimistic, people-centric brand that helps individuals manage their own energy, lower their bills, and make the most of the sun: “One sun for every Sunner”